Peterson Blog

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Introducing Peterson Guides Bird Finder

We've been busy working on a new feature for the Peterson Birds app, and this week we're going live! Bird Finder is our new list archive based on information from Cornell's eBird database. You can enter your state and location and automatically import a list of all bird sightings recorded at that location, with abundance data. It's pretty cool and we think Peterson app users are going to love it.

To try it for yourself, fire up Safari on your mobile device and go to PetersonGuides.com. Then navigate to Bird Finder. Then select a state and a location and tap ALL to download a list with birds and abundance data for the entire year.

If you'd like a more in-depth view into Bird Finder, check out the Introduction to Bird Finder page on our new Help Wiki.

We want to hear your feedback. Let us know what you like and don't like about Bird Finder and where you'd like to see it go from here.

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Peterson Birds App Giveaway - How to use a promo code

This week we will give away 10 copies of Peterson Birds of North America for the iPhone, iPod touch, and iPad. Each day, we will post two promo codes for the app on the @petersonguides Twitter account.

If you have a Twitter account, follow @petersonguides and watch for the post with the codes.

If you do not have a Twitter account, you can still participate by watching the Peterson Guides Twitter account on the web at http://twitter.com/petersonguides. We will also mirror the Twitter post to Peterson Guides on Facebook. So if you have a Facebook account, please Like our page and keep an eye open for the codes.

When you see a post with codes, copy the code and then go to iTunes on you PC or Mac. In the iTunes store, look for the Quick Links box on the right hand side of the screen and click on Redeem. Paste the code into the box and click on the Redeem button. This will take you to the download page for the app.

Each code can be redeemed only once, so you will have to be quick!

There you have it! It's that simple. Just follow http://twitter.com/petersonguides and watch for the codes.

If you are one of the lucky winners, please Tweet about it, or post to our Facebook wall, of comment on this blog post.

Good luck!

Update: For those of you on PCs who don't currently have an Apple iOS device (iPhone, iPod touch, and iPad) you will need to download and install the iTunes software from Apple to redeem the code. Go to http://www.apple.com/itunes/, click on the Download button, and follow the installation instructions.

Tagged App giveaway Free News Peterson Birds iTunes promo code

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Appweavers honors ABA Young Birder of the Year

[caption id="attachment_144" align="alignleft" width="216" caption="ABA Young Birder of the Year Rachael Butek receives iPad 2 and Peterson Birds app from Appweavers, Inc."]

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Here's the full text of a press release we sent out earlier today. You can see the original on BusinessWire.com

SAN ANSELMO, Calif.--(BUSINESS WIRE)--American Birding Association (ABA) Young Birder of the Year Rachael Butek could not believe what she was reading. Only one week ago, Rachael learned she had won the ABA Young Birder of the Year contest. And today, an email from Nigel Hall, President of Appweavers, Inc., arrived to let her know she would receive a brand new Apple iPad 2 along with Appweavers’ latest app, Peterson Birds of North America for the iPhone and iPad.

Ms. Butek, a homeschool graduate from Colfax, Wisconsin, completed the ABA’s seven-month long contest taking first place in two of four competition categories. A second and third placement in the two remaining categories gave her the overall win and title Young Birder of the Year.

The ABA’s Young Birder of the Year contest is an annual competition that tests the wits of birders aged 10 through 18 years. Participants submit entries in four modules—field notebook, writing, illustration, and photography. Submissions are judged by a team of volunteer birding experts who this year included noted birding author David Sibley, nature writer Laura Kammermeier, and director of guidebooks at Houghton Mifflin Harcourt Publishing Company Lisa White.

“We are 100% behind the ABA’s push to encourage young birders, and when we heard Rachael had won the Young Birder of the Year competition, we knew we had to find a way to recognize her achievement,” said Nigel Hall, President, Appweavers. “The iPad is such an amazing tool for birders, and our unabridged adaptation of Roger Tory Peterson’s classic Peterson Field Guide to Birds of North America looks astounding on the device.”

Appweavers is a San Francisco Bay Area software company focusing on nature guide apps for mobile computing devices. The company has a multi-product licensing agreement with Houghton Mifflin Harcourt for development of mobile apps based on the highly respected Peterson Field Guide series of books. The company is getting ready to release its second app, Peterson Feeder Birds of North America.

Houghton Mifflin Harcourt is the world’s largest provider of educational products and solutions for pre-K–12 learning. Houghton Mifflin Harcourt education products and services are used by 57 million students throughout all 50 U.S. states and 120 countries. With origins dating back to 1832, the company also publishes an extensive line of reference works and award-winning literature for adults and young readers.

Tagged ABA News Peterson Birds Young Birder of the Year Young Birder of the Year iPad 2